When it comes to getting stars to front their campaigns, who knew that Warburtons had so much cash to throw around?
From Sly Stallone, to The Muppets and now to Peter Kay, Warburtons have seemingly spared no expensive (to quote John Hammond) in bringing in some of the biggest names in the showbiz world to front their marketing campaigns.
And speaking of Peter Kay, the bread makers have just released the first images of their new campaign with the Bolton comedian front and centre.
The images show the stand up and sitcom star at the Bakery’s headquarters attempting to persuade Jonathan Warburton to buy into his new great idea.
Kay said: “I’m delighted to be teaming up with Warburtons for their new adverts, not only because I grew up around the corner from the bakery in Bolton but also, I’ll get to go home for my tea.
“I can’t believe I’ll be following in the footsteps of Sylvester Stallone, also I don’t understand why Sly didn’t ask to get paid in free bread for life, he missed a right trick there, ah well, it’s Sly’s loss.”
Jonathan Warburton, the head of the bread empire, added: “It’s been a great day on set. As a family business, we take our baking seriously but we don’t take ourselves too seriously, so working with someone like Peter has been great fun. Can’t wait for it to hit the screens later this year.”
The bread brand’s latest TV campaign will premiere on TV screens later this year.