Comedian, Peter Kay has replaced Sylvester Stallone as the face of Warburton’s Bread
It is proving to be a plush deal for Peter, who hails from Bolton where the company was founded in 1876.
A source said: “Peter did the John Smith’s adverts but other than that he’s kept his powder dry.
“But he liked what Warburtons were offering, and given he’s a Bolton boy it felt like a good fit.
“It’s also a very healthy payday.”
He will begin work on the series of ads next week, shooting scenes in Manchester.
In 2015, The Sun revealed how Rocky star Sly had been signed up to make several ads for Warburton’s.
One saw him running up the steps of Bolton Town Hall holding a loaf of bread in each hand — a reference to one of his hit movie franchise Rocky’s most famous scenes.
Kay comes in to replace Stallone and it’s quite apt to as he coined the now well-known phrase “Garlic Bread – it’s the future”.
This catchphrase has remained with the comedian throughout his career and now appears to be helping the comedian make even more money as he steps in to work with one of Britain’s leading bread manufacturers.
Kay is no slouch when it comes to acting. His BBC sitcom Car Share, which sees him driving around his local area, is a BAFTA winner, and his turn in Cradle to Grave won him critical acclaim. Along with these, he has performed in Phoenix Nights, Max and Paddy’s Road to Nowhere, Coronation Street, Mrs Brown’s Boys and more.
While the Warburtons payday for Peter will be welcome, he’s in no need of a handout.
His 2010-11 tour played to a record 1.2million people and he has sold more than ten million DVDs.
Together they have helped make him one of the richest comedians — with a fortune approaching £50million.