Jumanji: The Next Level
TOTAL FACEBOOK REACH
Sony Pictures wanted:
An epic video that would bring out the fantastic chemistry between Karen Gillan and Jack Black ahead of the release of Jumanji: The Next Level
Promotional video solution:
Who doesn’t love a good old fashioned game of Pictionary? Exactly! So imagine our excitment when we learned our completely ORIGINAL concept for Jungle Pictionary with Jack Black and Karen Gillan had been approved!
Our content team got to work on creating a series of hilarious pictionary animals and scenarios for Karen and Jack to draw, with the pair having 4 minutes each to complete the game!
We knew we could push the boundaries with this idea, and so we set out to make sure this was a game of pictionary, and a junket experience, that Jack and Karen would never forget!
We gave the talent a selection of the more traditional jungle animals, such as “lions”,”gorillas” etc and then took things up a notch by throwing in scenarios such as “Danny DeVito washing an elephant!”, “The Rock Wrestling a Croc!” and of course, we had to throw in the iconic picture of Dwayne Johnson with his turtle neck, chain and black bumbag.
Our audience loved the concept, with over 132k organic views and a huge overall reach of over 330k people and provided Sony Pictures with a truly original video concept ahead of the release of the film.