Zombieland: Double Tap
Sony Pictures wanted:
A hilarious video that would help promote their latest movie, Zombieland: Double Tap with the legendary pair of Woody Harrelson and Jesse Eisenberg.
Promotional video solution:
Did you know that Woody Harrelson once opened up a mash potato shop called Woody’s Spud Hut? Or did he?
Once the It’s Gone Viral team knew that Jesse and Woody would be paired together, it was obvious that we needed a concept that would truly show off their excellent chemistry; so we asked them to play a quick game of 2 Truths 1 Lie to see how well they really know each other.
We knew with that with Jesse’s inquisitive nature and Woody’s hilarious stories of Hollywood, the people he’s met and the numerous business ventures he’s started, we were on to an immediate winner!
With a huge overall reach of 463k and with over 210k organic views, our audience loved watching Jesse and Woody play 2 Truths 1 Lie and our original and unique concept successfully promoted Zombieland: Double Tap ahead of it’s release. We even got the Jesse Eisenberg seal of approval when he told us “it was better than all the other stuff we did today!”