It's Gone Viral

Spider-Man: Far From Home

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Sony Pictures wanted:

A unique and funny video for their global press tour of Spider-Man: Far From Home. 


Promotional video solution:

As Spider-Man is everyone’s favourite Superhero, we pitched a unique video idea with an 8-year old super-fan interviewing the cast of the film.
As our audience is slightly older than our competitors and as It’s Gone Viral has a ‘family feel’ to the brand,  we knew that this video would engage well with our demographic.
As well as plenty of heartwarming comments about our superstar interviewer, our feel-good interview has over 140k+ organic views and reached well over over a quarter of a million people, successfully promoting Spider-Man: Far From Home ahead of it’s cinematic release. 


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