Universal Pictures wanted:
To promote their upcoming film Us, written, directed and produced by Jordan Peele.
Promotional video solution:
Knowing that horror fans were treated to the iconic ‘Mask’ film poster before the film was released, our team knew there was a golden opportunity to run with the mask concept. The idea we pitched was to get one of the stars of the film, Winston Duke, to guess who the British celebrity was, as we played ‘Behind The Mask’.